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Capital Ford

3660 S Carson St, Carson City, NV 89701Ford dealer

Sunday
closed
Monday
8:00 AM - 8:00 PM
Tuesday
8:00 AM - 8:00 PM
Wednesday
8:00 AM - 8:00 PM
Thursday
8:00 AM - 8:00 PM
Friday
8:00 AM - 8:00 PM
Saturday
9:00 AM - 8:00 PM
Dealership website Google Business Profile +1775-882-5353 Directions

Public review data collected August 22, 2026. Figures change as new reviews arrive.

FordRatings Enhanced Score

Enhanced Scoring, weighted from the public record

4.40★

WATCH

Recurring friction shows up often enough to notice before you visit.

Google consumer rating

4.40★

2,080 consumer reviews

National standing

#2,046 of 2,783

Bottom 27% of ranked Ford dealerships

#1 of 2 Ford dealerships in the Carson City market

Enhanced Scoring weights the public star rating by review volume and low-star patterns. How scoring works. Score value: 4.40.

How consumers rated this dealership

  • 5 star1,638 (79%)
  • 4 star141 (7%)
  • 3 star39 (2%)
  • 2 star42 (2%)
  • 1 star220 (11%)

Reviews, last 12 months

100

Low-star, last 12 months

9

Low-star on record

60

What consumers complain about

From 9 analyzed low-star reviews.

  • Poor treatment or pressure4
  • Service delays or appointments4
  • Pricing, add-ons, bait and switch3
  • Communication or no callbacks3
  • Finance, contracts, warranties1
  • Other1
  • Safety or reliability1
  • Explicit warnings to avoid1
See the full sentiment breakdown

Review analysis over time

Monthly review volume, the star distribution behind the average, and how the complaint categories at this store shifted quarter by quarter.

Open the review analysis

Recent public reviews

The newest reviews on record, as shoppers read them.

Read every review on Google

Questions to ask before you go

  1. 1Ask for the out-the-door number in writing, including every dealer add-on and fee.
  2. 2Ask which add-ons are optional and have them removed from the worksheet before you agree.
  3. 3Ask who handles a service complaint after the sale, by name, and how to reach that person.
  4. 4Ask how long a diagnostic takes and whether a loaner or shuttle is included.
  5. 5Ask for the warranty and service-contract terms in writing before financing is signed.

Where it is

3660 S Carson St, Carson City, NV 89701

Compare nearby Ford dealerships

Closest rated stores in NV, starting 21 mi away.

For Capital Ford

Your Google rating only tells part of the story.

See what a shopper sees about this dealership before they ever reach its website. FordRatings reads the same public record a shopper does, then scores what the star rating hides: how much of the record is low-star, whether anyone answers, what the complaints are about, and which nearby store wins the comparison.

Google rating
Live
4.4
2,080 reviews
Low-star reviews on record
Live
60
Low-star, last 12 months
Live
9
Nearby stores ranked higher
Derived
5 of 6
Enhanced Score, closest ranked Ford dealerships
Prioritized review opportunities
Derived
Scoring
Opens with low-star text on file
See the evidence first

Summary figures are public. Review-level detail opens with dealership verification.

The evidence

The analysis already exists for Capital Ford.

Each module is labeled so you know what you are reading: live figures from the public record, arithmetic on those figures, or analysis that opens with verification.

  • Reputation health

    Live

    4.40

    Enhanced Score

    WATCH
    Google rating
    4.4
    Last 12 months
    4.61

    Reviews from the last year average +0.21 against the lifetime rating. Recent experience is holding the number up.

    PreviewMonth-over-month movement unlocks with the next monthly capture.

  • Negative review exposure

    Live

    Low-star on record

    60

    Last 12 months

    9

  • Competitive position

    Live
    National
    #2,046 of 2,783Bottom 27%
    NV state
    #9 of 11
    Carson City market, 45 mi
    #1 of 2

    Derived5 of the 6 closest Ford stores score higher. Gap to the market leader: 0.20.

  • Review challenge opportunities

    Derived
    Scored with the six-factor harm model: buyer warning language, damage, severity, searchability, AI answer risk and impact on the score. A challenge is a request for platform policy review. Google decides the outcome and nothing here promises removal.

  • Rating scenario analysis

    Derived
    Arithmetic only. Google divides total star points by review count. Each row removes the lowest-star reviews first and recomputes. It is a ceiling on what challenges could do, not a forecast.

  • Highest-impact reviews

    Derived

  • Competitor comparison

    Live
    • Team Ford317 mi4.60
    • Fallon Ford-Toyota57 mi4.60
    • Gallagher Ford, Inc244 mi4.60
    • Humboldt Ford165 mi4.59
    Full comparison

  • Reputation action plan

    Dealer access

    Plan opens with dealership access

Competitive pressure

Your customers have options.

A shopper searching for a Ford dealer sees these stores side by side before they ever reach a dealership website. On that screen Capital Ford is #5 of 6 by Enhanced Score. The comparison happens in the search results, and the store with the stronger public record usually wins the comparison.

Closest ranked Ford stores

Live
DealershipDistanceGoogleReviewsScoreNational
1Team Ford317 mi4.69,7134.60#708
2Fallon Ford-Toyota57 mi4.62,5794.60#807
3Gallagher Ford, Inc244 mi4.61,8744.60#858
4Humboldt Ford165 mi4.63414.59#1,130
5Capital Ford You4.42,0804.40#2,046
6Corwin Ford Reno21 mi4.43,7614.40#2,107

Customer sentiment

What customers say goes wrong at Capital Ford.

Every low-star review on file is classified into a consumer problem type. Shares are of the analyzed low-star reviews for this store. Positive-theme classification is not wired yet and is marked as a preview.

Complaint mix by category

Derived

A review can carry more than one category. Categories with fewer than five reviews are muted.

Most common complaint

Live

Loading

Fastest-growing negative theme

Preview

Loading

Needs at least 20 analyzed reviews in each 90-day window and five per theme.

Top positive theme

Preview

Not yet classified

Reviews rated 4 to 5 are not theme-tagged yet. The card is wired to receive that signal when it lands.

What FordRatings does

From public record to measurable recovery, in five steps.

Knowing the score is the start. The work is turning it into fewer lost shoppers. This is the sequence every engagement runs.

  1. Step 1

    Identify

    Find the reputation damage on the public record for Capital Ford: low-star exposure, the complaint themes that repeat, where nearby stores win the comparison, and the reviews nobody answered.

  2. Step 2

    Prioritize

    Rank what matters most. Each low-star review is scored on six factors so the highest-impact reviews, the repeat themes and the urgent risks come first, not the loudest.

  3. Step 3

    Remediate

    FordRatings supports the work that follows: platform policy challenges where a review qualifies for one, a response standard for the rest, and a named owner for each recurring issue. Platforms decide challenge outcomes, so nothing here promises a removal.

  4. Step 4

    Monitor

    Track rating and rank movement, new low-star exposure, response discipline, competitor movement and sentiment shifts against a locked monthly capture that never changes after the fact.

  5. Step 5

    Prove

    Show measurable before-and-after progress: rating, national and local rank, negative exposure, response behavior and market position, with the underlying evidence attached.

Unlocking requires dealership verification. A person confirms affiliation, not a bot.

Unlock the analysis

See what FordRatings found about Capital Ford.

The public reputation of Capital Ford has already been analyzed. Dealership verification unlocks the Reputation Intelligence Report: flagged-review analysis, competitive position and the specific opportunities for improvement.

Call 866-909-8826

Unlocking requires dealership verification. A person confirms affiliation, not a bot.

  • Flagged-review analysis

    Review analysis available, scored and ordered by harm

  • Competitive position

    Every nearby Ford store, ranked on the same score

  • Opportunities for improvement

    Rating scenarios and a response plan