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FordRatings.comREVIEWS. RATINGS. RESULTS.
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2,700+ independently operated rooftops. One Ford oval. One searchable public reputation.

FordRatings turns dealership-level consumer experiences into a national early-warning system for Ford’s retail brand. The same public record a shopper reads, aggregated so corporate finds the outliers before they become the brand story.

What is America telling Ford?
Ranked dealerships
2,783
Network Reputation Score
4.50★
Mean Enhanced Score across ranked stores
Consumer reviews analyzed
4,034,977
Low-star reviews on record
492,952

Board computed October 16, 2026. Intelligence refreshed October 16, 2026. Aggregates only. Store-level detail is permission gated.

The signal corporate cannot get from a dealer survey

What is America telling Ford?

263,392 low-star reviews across the network, read and sorted into the problems customers describe. This is what shoppers see when they search a Ford store, before anyone at the brand hears about it.

Shares are of analyzed low-star reviews. The 90-day trend compares the last 90 days against the 90 before that. Categories need at least five reviews per window to report a trend.

Most common complaint

Live

Communication or no callbacks

49,257 reviews

Rising fastest

Derived

Service delays or appointments

+0.6 pts of share in 90 days

  • Service experience

    Derived

    Was the vehicle fixed right, and was it safe when it left?

    5,495

    3%of analyzed complaints

    Last 90 days
    235
    90-day trend
    -0.4 pts share

    Live 2,331 reviews in the analyzed set name a Ford product problem.

  • Dealer communication

    Derived

    Did anyone call back, and did the customer know what was happening?

    49,257

    30%of analyzed complaints

    Last 90 days
    3,257
    90-day trend
    +0.1 pts share

  • Sales experience

    Derived

    How were people treated on the floor and in the finance office?

    25,142

    16%of analyzed complaints

    Last 90 days
    1,382
    90-day trend
    -0.7 pts share

    Live 512 reviews in the analyzed set say they are leaving the brand.

  • Warranty and finance

    Derived

    Did the paperwork, the contract and the warranty hold up after the sale?

    12,587

    8%of analyzed complaints

    Last 90 days
    722
    90-day trend
    +0.2 pts share

    Live 448 reviews in the analyzed set cite a Ford warranty dispute.

  • Wait-time sentiment

    Derived

    How long did the customer wait, and how many trips did it take?

    38,845

    24%of analyzed complaints

    Last 90 days
    2,188
    90-day trend
    +0.6 pts share

  • Pricing transparency

    Derived

    Did the advertised price survive the worksheet?

    20,390

    13%of analyzed complaints

    Last 90 days
    1,098
    90-day trend
    +0.1 pts share

    Live 118 reviews in the analyzed set name a competing brand they went to instead.

Brand exposure

When a dealer complaint becomes a Ford complaint.

Live

Each analyzed low-star review is read for whether the writer blames the dealership, names Ford directly, or both. 26,639 reviews across 2,546 stores are tagged.

Blame Ford directly

987

3.7% of tagged

Mention Ford in passing

2,472

9.3% of tagged

Say they are leaving the brand

512

Name a competitor they chose

118

Ford warranty dispute

448

Ford product problem

2,331

Safety concern raised

35

Network reputation health

Where the network sits today.

Four Enhanced Score tiers, with raw Google star benchmarks kept separate.

Total ranked stores
2,783
On the current published board
Below GOOD
1,021
37% of the network scores under 4.45

Reputation tier

Derived

Weighted score, not the raw Google star.

  1. EXCELLENT

    4.66 and above

    64023%

  2. GOOD

    4.45 to 4.65

    1,12140%

  3. WATCH

    4.20 to 4.44

    86231%

  4. CAUTION

    Below 4.20

    128 CONCERN + 31 CAUTION

    1596%

Google-rating benchmarks

Live

Raw Google rating for 2,783 stores. Not the tier above, so the counts are not meant to match.

  • Above benchmark: 57 stores have a 4.92.0%

  • Above benchmark: 1,250 stores are above 4.644.9%

  • Below benchmark: 188 stores are below 4.26.8%

  • Below benchmark: 53 stores are below 4.01.9%

Key takeaway

More than 1 in 3 Ford dealerships sit below the GOOD reputation threshold (1,021 of 2,783, 37%). A stronger public record can give a competing store an advantage before shoppers reach the dealership website.

Schedule a meeting

Enhanced Scoring is a proprietary weighted model. It starts from the public Google star rating, weights it by how many consumer reviews that rating rests on, and accounts for the volume and pattern of low-star reviews so a handful of perfect scores cannot outrank a long, consistent record. The formula itself is not published. Methodology and governance.

Response discipline

Does the network answer its customers?

An unanswered one-star review reads as agreement. Response rate is the cheapest lever in the network and the most uneven.

Counts cover low-star reviews with full text on file, so the sample is the analyzed record, not the full Google histogram.

Network response rate

Derived

58%

114,273 of 197,931 low-star reviews carry a dealership reply.

Last 90 days

Derived

60%

2,572 new low-star reviews in the window, against 10,314 in the prior 90. Recent discipline is at or above the lifetime rate.

Low-response stores

Derived

531

Answer fewer than one in four low-star reviews, out of 2,404 stores with enough reviews to measure.

High-response stores

Derived

737

Answer three in four or more. The operating standard the rest of the network is measured against.

Regional risk

Where the pressure is concentrated.

Select a state on the map or in either list to read its dealer count, mean rating, low-star volume, response rate and leading complaint. Colors are rank tiers across the 50 states.

Alabama: 4.51, 47 dealerships, top 100: 2, bottom 100: 0Alaska: 4.33, 4 dealerships, top 100: 0, bottom 100: 0Arizona: 4.36, 34 dealerships, top 100: 1, bottom 100: 8Colorado: 4.37, 34 dealerships, top 100: 0, bottom 100: 4Florida: 4.47, 101 dealerships, top 100: 6, bottom 100: 3Georgia: 4.51, 89 dealerships, top 100: 6, bottom 100: 4Indiana: 4.51, 77 dealerships, top 100: 1, bottom 100: 3Kansas: 4.53, 49 dealerships, top 100: 3, bottom 100: 0Maine: 4.47, 23 dealerships, top 100: 0, bottom 100: 1Massachusetts: 4.45, 43 dealerships, top 100: 0, bottom 100: 0Minnesota: 4.55, 73 dealerships, top 100: 2, bottom 100: 2New Jersey: 4.48, 51 dealerships, top 100: 2, bottom 100: 3North Carolina: 4.51, 93 dealerships, top 100: 1, bottom 100: 1North Dakota: 4.58, 17 dealerships, top 100: 0, bottom 100: 0Oklahoma: 4.52, 56 dealerships, top 100: 3, bottom 100: 2Pennsylvania: 4.50, 145 dealerships, top 100: 8, bottom 100: 3South Dakota: 4.55, 26 dealerships, top 100: 1, bottom 100: 0Texas: 4.51, 220 dealerships, top 100: 8, bottom 100: 6Wyoming: 4.55, 11 dealerships, top 100: 0, bottom 100: 1Connecticut: 4.51, 27 dealerships, top 100: 0, bottom 100: 0Missouri: 4.49, 85 dealerships, top 100: 4, bottom 100: 3West Virginia: 4.39, 31 dealerships, top 100: 1, bottom 100: 3Illinois: 4.51, 123 dealerships, top 100: 2, bottom 100: 3New Mexico: 4.40, 18 dealerships, top 100: 0, bottom 100: 2Arkansas: 4.47, 43 dealerships, top 100: 0, bottom 100: 1California: 4.38, 140 dealerships, top 100: 1, bottom 100: 11Delaware: 4.47, 10 dealerships, top 100: 0, bottom 100: 0Hawaii: 4.27, 7 dealerships, top 100: 0, bottom 100: 1Iowa: 4.60, 78 dealerships, top 100: 4, bottom 100: 0Kentucky: 4.39, 46 dealerships, top 100: 1, bottom 100: 2Maryland: 4.44, 38 dealerships, top 100: 3, bottom 100: 3Michigan: 4.52, 120 dealerships, top 100: 1, bottom 100: 3Mississippi: 4.48, 36 dealerships, top 100: 2, bottom 100: 1Montana: 4.48, 25 dealerships, top 100: 0, bottom 100: 1New Hampshire: 4.56, 19 dealerships, top 100: 1, bottom 100: 0New York: 4.53, 109 dealerships, top 100: 6, bottom 100: 4Ohio: 4.50, 128 dealerships, top 100: 6, bottom 100: 4Oregon: 4.46, 35 dealerships, top 100: 0, bottom 100: 1Tennessee: 4.53, 61 dealerships, top 100: 7, bottom 100: 0Utah: 4.38, 25 dealerships, top 100: 0, bottom 100: 4Virginia: 4.45, 65 dealerships, top 100: 0, bottom 100: 2Washington: 4.45, 38 dealerships, top 100: 1, bottom 100: 3Wisconsin: 4.56, 103 dealerships, top 100: 7, bottom 100: 1Nebraska: 4.52, 43 dealerships, top 100: 2, bottom 100: 1South Carolina: 4.47, 43 dealerships, top 100: 2, bottom 100: 1Idaho: 4.56, 18 dealerships, top 100: 1, bottom 100: 0Nevada: 4.39, 11 dealerships, top 100: 0, bottom 100: 1Vermont: 4.62, 13 dealerships, top 100: 0, bottom 100: 0Louisiana: 4.51, 49 dealerships, top 100: 4, bottom 100: 3Rhode Island: 4.60, 3 dealerships, top 100: 0, bottom 100: 0

Markets under pressure

Lowest mean consumer rating by state

Markets holding up

Highest mean consumer rating by state

What the corporate team gets

Operational outcomes, not another dashboard.

Every read above is built to answer one question: where should Ford intervene first, and what is the evidence.

  • Identify high-risk rooftops

    Rooftops with the weakest public record in the network, ranked by score, exposure and response gaps.

  • Prioritize intervention

    Which rooftops move the network most per hour of field attention, with the evidence behind each.

  • Benchmark markets

    State and metro comparisons on the same score, so regional teams are measured against the same bar.

  • Detect themes early

    Complaint categories tracked in 90-day windows, so a rising service or pricing pattern shows before it peaks.

  • Track response discipline

    Who answers low-star customers, how fast the habit is slipping, and which stores set the standard.

  • Monitor defection signals

    Reviews that name a competitor or say the customer is leaving the brand, counted and dated.

  • Executive reporting

    Monthly network movement against a locked capture, delivered with the underlying review evidence.

  • Month-over-month movementDerived

    Every dealership’s national rank, state rank, rating and review count are captured on the first of each month into a table that never changes after the fact.

    Captures
    2
    First
    2026-09-01
    Latest
    2026-10-01

    Locked captures from 2026-09-01 to 2026-10-01.

Engage the corporate team

Access begins with an executive briefing.

A 45-minute working session on network score distribution, state outliers, the complaint themes rising fastest and the rooftops where intervention pays back first. Evidence included.

Get the executive intelligence brief Or call 866-909-8826

Governance and independence

FordRatings is an independent research platform. Figures come from publicly visible listings, dated at collection. Dealer-level diagnostics stay behind authenticated access. Independent research. Not affiliated with or endorsed by Ford Motor Company.

  • Communication or no callbacks76,893
  • Safety or reliability53,175
  • Service delays or appointments48,784
  • Other46,804