Homer Skelton Ford Of Millington, Llc
Millington, TN20 mi
Google rating
4.7
1,979 reviews
Enhanced Score
4.69★
EXCELLENT- National
- #360 of 2,783 · Top 13%
- TN market
- #13 of 61
Independent Ford dealership research
Landers Ford North
965 US-51, Covington, TN 38019Ford dealer
- Sunday
- closed
- Monday
- 8:00 AM - 6:00 PM
- Tuesday
- 8:00 AM - 6:00 PM
- Wednesday
- 8:00 AM - 6:00 PM
- Thursday
- 8:00 AM - 6:00 PM
- Friday
- 8:00 AM - 6:00 PM
- Saturday
- 8:00 AM - 6:00 PM
Public review data collected August 22, 2026. Figures change as new reviews arrive.
FordRatings Enhanced Score
Enhanced Scoring, weighted from the public record
4.43★
Recurring friction shows up often enough to notice before you visit.
Google consumer rating
4.40★
108 consumer reviews
National standing
#1,781 of 2,783
Bottom 37% of ranked Ford dealerships
#6 of 8 Ford dealerships in the Covington market
Enhanced Scoring weights the public star rating by review volume and low-star patterns. How scoring works. Score value: 4.43.
How consumers rated this dealership
- 5 star88 (81%)
- 4 star2 (2%)
- 3 star2 (2%)
- 2 star2 (2%)
- 1 star14 (13%)
Reviews, last 12 months
46
Low-star, last 12 months
8
Low-star on record
18
What consumers complain about
From 9 analyzed low-star reviews.
- Communication or no callbacks5
- Service delays or appointments4
- Safety or reliability2
- Pricing, add-ons, bait and switch2
- Other1
- Poor treatment or pressure1
- Explicit warnings to avoid1
Review analysis over time
Monthly review volume, the star distribution behind the average, and how the complaint categories at this store shifted quarter by quarter.
Open the review analysisRecent public reviews
The newest reviews on record, as shoppers read them.
Questions to ask before you go
- 1Ask for the out-the-door number in writing, including every dealer add-on and fee.
- 2Ask which add-ons are optional and have them removed from the worksheet before you agree.
- 3Ask who handles a service complaint after the sale, by name, and how to reach that person.
- 4Ask how long a diagnostic takes and whether a loaner or shuttle is included.
- 5Ask for the warranty and service-contract terms in writing before financing is signed.
Where it is
965 US-51, Covington, TN 38019
Compare nearby Ford dealerships
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Autonation Ford Wolfchase
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Google rating
4.5
3,555 reviews
Enhanced Score
4.50★
GOOD- National
- #1,315 of 2,783 · Top 47%
- TN market
- #36 of 61
12 low-star reviews in the last 12 months of 100 total
Victory Ford Dyersburg
Dyersburg, TN36 mi
Google rating
4.4
437 reviews
Enhanced Score
4.41★
WATCH- National
- #1,853 of 2,783 · Bottom 34%
- TN market
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3 low-star reviews in the last 12 months of 100 total
Landers Ford
Collierville, TN37 mi
Google rating
4.5
2,958 reviews
Enhanced Score
4.50★
GOOD- National
- #1,333 of 2,783 · Top 48%
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13 low-star reviews in the last 12 months of 100 total
Bolivar Motor Company, Inc
Bolivar, TN40 mi
Google rating
5.0
5 reviews
Enhanced Score
4.54★
GOOD- National
- #1,232 of 2,783 · Top 44%
- TN market
- #26 of 61
0 low-star reviews in the last 12 months of 1 total
Mhc Ford-Memphis
Memphis, TN41 mi
Google rating
4.1
97 reviews
Enhanced Score
4.23★
WATCH- National
- #2,494 of 2,783 · Bottom 11%
- TN market
- #57 of 61
4 low-star reviews in the last 12 months of 5 total
For Landers Ford North
Your Google rating only tells part of the story.
See what a shopper sees about this dealership before they ever reach its website. FordRatings reads the same public record a shopper does, then scores what the star rating hides: how much of the record is low-star, whether anyone answers, what the complaints are about, and which nearby store wins the comparison.
- Google rating Live
- 4.4
- 108 reviews
- Low-star reviews on record Live
- 18
- Low-star, last 12 months Live
- 8
- Nearby stores ranked higher Derived
- 4 of 6
- Enhanced Score, closest ranked Ford dealerships
- Prioritized review opportunities Derived
- Scoring
- Opens with low-star text on file
See the evidence first
Summary figures are public. Review-level detail opens with dealership verification.
The evidence
The analysis already exists for Landers Ford North.
Each module is labeled so you know what you are reading: live figures from the public record, arithmetic on those figures, or analysis that opens with verification.
- Live
Reputation health
WATCH4.43
Enhanced Score
- Google rating
- 4.4
- Last 12 months
- 4.39
Reviews from the last year average -0.01 against the lifetime rating. The recent experience is pulling the number down.
PreviewMonth-over-month movement unlocks with the next monthly capture.
- Live
Negative review exposure
Low-star on record
18
Last 12 months
8
- Live
Competitive position
- National
- #1,781 of 2,783Bottom 37%
- TN state
- #39 of 61
- Covington market, 45 mi
- #6 of 8
Derived4 of the 6 closest Ford stores score higher. Gap to the market leader: 0.27.
- Derived
Review challenge opportunities
- Derived
Rating scenario analysis
- Derived
Highest-impact reviews
- Live
Competitor comparison
- Homer Skelton Ford Of Millington, Llc20 mi4.69
- Bolivar Motor Company, Inc40 mi4.54
- Autonation Ford Wolfchase28 mi4.50
- Landers Ford37 mi4.50
- Dealer access
Reputation action plan
Plan opens with dealership access
Competitive pressure
Your customers have options.
A shopper searching for a Ford dealer sees these stores side by side before they ever reach a dealership website. On that screen Landers Ford North is #5 of 6 by Enhanced Score. The comparison happens in the search results, and the store with the stronger public record usually wins the comparison.
Closest ranked Ford stores
Live| Dealership | Distance | Reviews | Score | National | |
|---|---|---|---|---|---|
| 1Homer Skelton Ford Of Millington, Llc | 20 mi | 4.7 | 1,979 | 4.69 | #360 |
| 2Bolivar Motor Company, Inc | 40 mi | 5.0 | 5 | 4.54 | #1,232 |
| 3Autonation Ford Wolfchase | 28 mi | 4.5 | 3,555 | 4.50 | #1,315 |
| 4Landers Ford | 37 mi | 4.5 | 2,958 | 4.50 | #1,333 |
| 5Landers Ford North You | 4.4 | 108 | 4.43 | #1,781 | |
| 6Victory Ford Dyersburg | 36 mi | 4.4 | 437 | 4.41 | #1,853 |
Customer sentiment
What customers say goes wrong at Landers Ford North.
Every low-star review on file is classified into a consumer problem type. Shares are of the analyzed low-star reviews for this store. Positive-theme classification is not wired yet and is marked as a preview.
Complaint mix by category
DerivedA review can carry more than one category. Categories with fewer than five reviews are muted.
Most common complaint
LiveLoading
Fastest-growing negative theme
PreviewLoading
Needs at least 20 analyzed reviews in each 90-day window and five per theme.
Top positive theme
PreviewNot yet classified
Reviews rated 4 to 5 are not theme-tagged yet. The card is wired to receive that signal when it lands.
What FordRatings does
From public record to measurable recovery, in five steps.
Knowing the score is the start. The work is turning it into fewer lost shoppers. This is the sequence every engagement runs.
- Step 1
Identify
Find the reputation damage on the public record for Landers Ford North: low-star exposure, the complaint themes that repeat, where nearby stores win the comparison, and the reviews nobody answered.
- Step 2
Prioritize
Rank what matters most. Each low-star review is scored on six factors so the highest-impact reviews, the repeat themes and the urgent risks come first, not the loudest.
- Step 3
Remediate
FordRatings supports the work that follows: platform policy challenges where a review qualifies for one, a response standard for the rest, and a named owner for each recurring issue. Platforms decide challenge outcomes, so nothing here promises a removal.
- Step 4
Monitor
Track rating and rank movement, new low-star exposure, response discipline, competitor movement and sentiment shifts against a locked monthly capture that never changes after the fact.
- Step 5
Prove
Show measurable before-and-after progress: rating, national and local rank, negative exposure, response behavior and market position, with the underlying evidence attached.
Unlocking requires dealership verification. A person confirms affiliation, not a bot.
Unlock the analysis
See what FordRatings found about Landers Ford North.
The public reputation of Landers Ford North has already been analyzed. Dealership verification unlocks the Reputation Intelligence Report: flagged-review analysis, competitive position and the specific opportunities for improvement.
Unlocking requires dealership verification. A person confirms affiliation, not a bot.
Flagged-review analysis
Review analysis available, scored and ordered by harm
Competitive position
Every nearby Ford store, ranked on the same score
Opportunities for improvement
Rating scenarios and a response plan