Delaware report card
Willis Ford, Inc
Smyrna, DE, 19977 • +1302-653-5900
Steady reputation
Google rating
4.20*
Reviews
262
DE rank
#10
of 10 in state
National rank
#2,469
of 2,783 rated dealerships
Listing data collected August 22, 2026.
Star distribution
What the rating is built on
52 of 262 ratings sit at 1-3 stars.
- 5 star185
- 4 star25
- 3 star11
- 2 star11
- 1 star30
Recent activity
The last twelve months
More info
When Google coverage is PARTIAL, we can only read the slice of reviews Google exposes. If that slice is the same for both 30 and 365 days, the two counts can read identically.
The overall Google rating, total review count, and national/state rank come from Google's own uncapped totals, so they are not limited by the exposed slice.
Review flow over the last 30 and 365 days, with the lifetime negative review total from Google's star histogram.
Reviews, 30 days
1
Rating, 30 days
5.00
Negatives, 30 days
0
Reviews, 365 days
16
Rating, 365 days
4.19
Lifetime negative reviews (Google total)
52
Every 1-3 star rating on this listing, from Google's own star histogram
Potential score improvement
4.77*
Projected rating with 85% of negatives removed, worst first
The lifetime total is Google's own count of every 1-3 star rating. The potential score is the projected rating if 85% of those negatives came off, worst reviews first.
Complaint mix
What this store's unhappy customers write about
Based on a classified sample of 20 of this store's confirmed negative reviews.
- Pricing, add-ons, bait and switch8 • 40%
- Poor treatment or pressure6 • 30%
- Safety or reliability5 • 25%
- Communication or no callbacks5 • 25%
- Other5 • 25%
Next step
See the full report for this store
The public profile stops at aggregates. The full report lists every negative review, the removal simulator, and the eleven-store window around this rank.