New Mexico report card
Alamo Ford
Alamogordo, NM, 88310 • +1575-434-4800
Slipping reputation
Google rating
4.00
Reviews
482
National rank
#2,514
of 2,580 rated dealerships
NM rank
#17
of 18 in state
Listing data collected August 22, 2026.
Star distribution
What the rating is built on
129 of 482 ratings sit at 1-3 stars.
- 5 star318
- 4 star35
- 3 star20
- 2 star15
- 1 star94
Recent activity
The last twelve months
More info
When Google coverage is PARTIAL, we can only read the slice of reviews Google exposes. If that slice is the same for both 30 and 365 days, the two counts can read identically.
The overall Google rating, total review count, and national/state rank come from Google's own uncapped totals, so they are not limited by the exposed slice.
Review flow over the last 30 and 365 days, with the lifetime negative review total from Google's star histogram.
Reviews, 30 days
6
Rating, 30 days
5.00
Negatives, 30 days
0
Reviews, 365 days
51
Rating, 365 days
3.82
Lifetime negative reviews (Google total)
129
Every 1-3 star rating on this listing, from Google's own star histogram
Confirmed negative reviews (removal-ready)
81
Retrieved with full text, reviewer and date. 63% of the lifetime total. Collection is incomplete for this store.
Collection gap: only 63% of this store's 129 negative ratings have been pulled with their text. A full removal case for this dealership needs a fresh pull before the numbers below are treated as complete.
These two numbers are different on purpose. The lifetime total is Google's own count of every 1-3 star rating. The confirmed count is the negative reviews we actually pulled with their text, reviewer and date, which is what a removal case can be built from.
Complaint mix
What this store's unhappy customers write about
Based on a classified sample of 26 of this store's confirmed negative reviews.
- Communication or no callbacks15 • 57.7%
- Poor treatment or pressure12 • 46.2%
- Safety or reliability9 • 34.6%
- Pricing, add-ons, bait and switch8 • 30.8%
- Other5 • 19.2%
Next step
See the full report for this store
The public profile stops at aggregates. The full report lists every negative review, the removal simulator, and the eleven-store window around this rank.