South Dakota report card
Vermillion Ford, Inc
Vermillion, SD, 57069 • +1605-624-8624
Strong reputation
Google rating
4.70*
Reviews
712
SD rank
#5
of 26 in state
National rank
#508
of 2,783 rated dealerships
Listing data collected August 22, 2026.
Star distribution
What the rating is built on
43 of 712 ratings sit at 1-3 stars.
- 5 star628
- 4 star41
- 3 star10
- 2 star7
- 1 star26
Recent activity
The last twelve months
More info
When Google coverage is PARTIAL, we can only read the slice of reviews Google exposes. If that slice is the same for both 30 and 365 days, the two counts can read identically.
The overall Google rating, total review count, and national/state rank come from Google's own uncapped totals, so they are not limited by the exposed slice.
Review flow over the last 30 and 365 days, with the lifetime negative review total from Google's star histogram.
Reviews, 30 days
21
Rating, 30 days
4.62
Negatives, 30 days
2
Reviews, 365 days
100+
Sample ceiling reached, so this is a floor, not a twelve month total
Rating, 365 days
4.85
Lifetime negative reviews (Google total)
43
Every 1-3 star rating on this listing, from Google's own star histogram
Potential score improvement
4.88*
Projected rating with 85% of negatives removed, worst first
Google exposed 100 reviews for this listing, so both recent windows stop at that ceiling and read the same. The rating and rank figures above come from Google's own totals and are not capped.
The lifetime total is Google's own count of every 1-3 star rating. The potential score is the projected rating if 85% of those negatives came off, worst reviews first.
Complaint mix
What this store's unhappy customers write about
Based on a classified sample of 4 of this store's confirmed negative reviews.
- Pricing, add-ons, bait and switch3 • 75%
- Communication or no callbacks2 • 50%
- Poor treatment or pressure1 • 25%
- Finance, contracts, warranties1 • 25%
- Other1 • 25%
Next step
See the full report for this store
The public profile stops at aggregates. The full report lists every negative review, the removal simulator, and the eleven-store window around this rank.