Wisconsin report card
Sondalle Ford
Berlin, WI, 54923 • +1920-361-2151
Steady reputation
Google rating
4.50
Reviews
201
National rank
#1,571
of 2,580 rated dealerships
WI rank
#52
of 89 in state
Listing data collected August 22, 2026.
Star distribution
What the rating is built on
21 of 201 ratings sit at 1-3 stars.
- 5 star160
- 4 star20
- 3 star5
- 2 star1
- 1 star15
Recent activity
The last twelve months
More info
When Google coverage is PARTIAL, we can only read the slice of reviews Google exposes. If that slice is the same for both 30 and 365 days, the two counts can read identically.
The overall Google rating, total review count, and national/state rank come from Google's own uncapped totals, so they are not limited by the exposed slice.
Review flow over the last 30 and 365 days, with the lifetime negative review total from Google's star histogram.
Reviews, 30 days
3
Rating, 30 days
3.67
Negatives, 30 days
1
Reviews, 365 days
39
Rating, 365 days
4.23
Lifetime negative reviews (Google total)
21
Every 1-3 star rating on this listing, from Google's own star histogram
Confirmed negative reviews (removal-ready)
21
Retrieved with full text, reviewer and date. 100% of the lifetime total.
These two numbers are different on purpose. The lifetime total is Google's own count of every 1-3 star rating. The confirmed count is the negative reviews we actually pulled with their text, reviewer and date, which is what a removal case can be built from.
Complaint mix
What this store's unhappy customers write about
Based on a classified sample of 13 of this store's confirmed negative reviews.
- Communication or no callbacks7 • 53.8%
- Poor treatment or pressure4 • 30.8%
- Safety or reliability3 • 23.1%
- Explicit warnings to avoid2 • 15.4%
- Pricing, add-ons, bait and switch2 • 15.4%
Next step
See the full report for this store
The public profile stops at aggregates. The full report lists every negative review, the removal simulator, and the eleven-store window around this rank.