Wisconsin report card
Pioneer Ford Sales, Ltd
Platteville, WI, 53818 • +1608-348-2409
Strong reputation
Google rating
4.70
Reviews
266
National rank
#560
of 2,580 rated dealerships
WI rank
#27
of 89 in state
Listing data collected August 22, 2026.
Star distribution
What the rating is built on
23 of 266 ratings sit at 1-3 stars.
- 5 star235
- 4 star8
- 3 star3
- 2 star5
- 1 star15
Recent activity
The last twelve months
More info
When Google coverage is PARTIAL, we can only read the slice of reviews Google exposes. If that slice is the same for both 30 and 365 days, the two counts can read identically.
The overall Google rating, total review count, and national/state rank come from Google's own uncapped totals, so they are not limited by the exposed slice.
Review flow over the last 30 and 365 days, with the lifetime negative review total from Google's star histogram.
Reviews, 30 days
18
Rating, 30 days
4.83
Negatives, 30 days
1
Reviews, 365 days
65
Rating, 365 days
4.80
Lifetime negative reviews (Google total)
23
Every 1-3 star rating on this listing, from Google's own star histogram
Confirmed negative reviews (removal-ready)
23
Retrieved with full text, reviewer and date. 100% of the lifetime total.
These two numbers are different on purpose. The lifetime total is Google's own count of every 1-3 star rating. The confirmed count is the negative reviews we actually pulled with their text, reviewer and date, which is what a removal case can be built from.
Complaint mix
What this store's unhappy customers write about
Based on a classified sample of 5 of this store's confirmed negative reviews.
- Communication or no callbacks3 • 60%
- Safety or reliability2 • 40%
- Service delays or appointments1 • 20%
- Finance, contracts, warranties1 • 20%
- Pricing, add-ons, bait and switch1 • 20%
Next step
See the full report for this store
The public profile stops at aggregates. The full report lists every negative review, the removal simulator, and the eleven-store window around this rank.