Arizona report card
Ed Morse Ford
Sierra Vista, AZ, 85635 • +1520-654-5010
Strong reputation
Google rating
4.60
Reviews
1,581
National rank
#750
of 2,580 rated dealerships
AZ rank
#9
of 32 in state
Listing data collected August 22, 2026.
Star distribution
What the rating is built on
174 of 1,581 ratings sit at 1-3 stars.
- 5 star1,291
- 4 star116
- 3 star43
- 2 star30
- 1 star101
Recent activity
The last twelve months
More info
When Google coverage is PARTIAL, we can only read the slice of reviews Google exposes. If that slice is the same for both 30 and 365 days, the two counts can read identically.
The overall Google rating, total review count, and national/state rank come from Google's own uncapped totals, so they are not limited by the exposed slice.
Review flow over the last 30 and 365 days, with the lifetime negative review total from Google's star histogram.
Reviews, 30 days
18
Rating, 30 days
4.94
Negatives, 30 days
0
Reviews, 365 days
100+
Sample ceiling reached, so this is a floor, not a twelve month total
Rating, 365 days
4.60
Lifetime negative reviews (Google total)
174
Every 1-3 star rating on this listing, from Google's own star histogram
Google exposed 100 reviews for this listing, so both recent windows stop at that ceiling and read the same. The rating and rank figures above come from Google's own totals and are not capped.
Confirmed negative reviews (removal-ready)
125
Retrieved with full text, reviewer and date. 72% of the lifetime total. Collection is incomplete for this store.
Collection gap: only 72% of this store's 174 negative ratings have been pulled with their text. A full removal case for this dealership needs a fresh pull before the numbers below are treated as complete.
These two numbers are different on purpose. The lifetime total is Google's own count of every 1-3 star rating. The confirmed count is the negative reviews we actually pulled with their text, reviewer and date, which is what a removal case can be built from.
Complaint mix
What this store's unhappy customers write about
Based on a classified sample of 9 of this store's confirmed negative reviews.
- Communication or no callbacks5 • 55.6%
- Service delays or appointments5 • 55.6%
- Other4 • 44.4%
- Pricing, add-ons, bait and switch1 • 11.1%
- Poor treatment or pressure1 • 11.1%
Next step
See the full report for this store
The public profile stops at aggregates. The full report lists every negative review, the removal simulator, and the eleven-store window around this rank.