Review analysis
Liccardi Ford, Inc
Watchung, NJ. 100 reviews on file from Feb 2026 through Aug 2026, average 3.98 stars. Duplicates are removed before anything on this page is counted.
Review timeline
Monthly review volume by star band, with the trailing twelve-month rating over the top. Volume tells you how much attention the store gets, the line tells you where the rating is heading.
Reviews on file
100
Feb 2026 to Aug 2026
Trailing 12-month rating
Not enough months
Twelve full months of reviews are needed
Owner responses
93%
93 reviews answered
- Busiest month on file: May 26 with 26 reviews.
- Lowest monthly average with a usable sample: Jul 26 at 3.18 across 11 reviews.
- Months with fewer than three reviews are charted but excluded from the high and low callouts, because two reviews cannot describe a month.
Sentiment breakdown
The distribution behind the average, plus whether the low-star share grew or shrank over the last twelve months.
1 and 2 star share
25.0%
25 of 100 reviews
Last 12 months vs prior 12
n/a
Two full years of reviews are needed
Answered by the store
93%
Public owner response on the review
75 reviews at four or five stars, 0 at three, 25 at one or two.
Star mix comes from the dealership's own Google review record after duplicate removal. A four-star average can hide a heavy one-star tail, which is why the distribution sits next to the average instead of behind it.
Complaint evolution
What the low-star reviews are about, quarter by quarter, measured as share of the classified record.
| Complaint category | Reviews | First quarter share | Latest quarter share | Move | Read reviews |
|---|---|---|---|---|---|
| Poor treatment or pressure | 11 | 53.8% | 42.9% | Falling-10.9 pts | |
| Communication or no callbacks | 11 | 53.8% | 42.9% | Falling-10.9 pts | |
| Pricing, add-ons, bait and switch | 8 | 38.5% | 28.6% | Falling-9.9 pts | |
| Service delays or appointments | 6 | 23.1% | 14.3% | Falling-8.8 pts | |
| Safety or reliability | 6 | 23.1% | 28.6% | Rising+5.5 pts | |
| Explicit warnings to avoid | 5 | 23.1% | 28.6% | Rising+5.5 pts | |
| Finance, contracts, warranties | 3 | 7.7% | 28.6% | Rising+20.9 pts | |
| Other | 1 | 0% | 14.3% | Rising+14.3 pts |
Shares are measured against the classified low-star reviews in each quarter, so a store that collected more reviews does not read as a store whose complaints changed. One review can carry more than one category, which is why shares in a quarter can pass 100 percent when stacked. Quarters with fewer than five classified reviews are dropped from the chart.
Source: public Google reviews collected for this dealership, deduplicated on review content and date. Complaint categories follow the published taxonomy on the methodology page.