Full reputation report
Heiser Ford
Glendale, WI • listing data collected August 22, 2026
Google rating
4.20
Reviews
1,263
National rank
#2,428
of 2,580 rated dealerships
Lifetime negative reviews (Google total)
272
Every 1-3 star rating on this listing, from Google's own star histogram
Confirmed negative reviews (removal-ready)
n/a
Pulled with full text, reviewer and date. A removal case can only be built from these.
Rank window
The eleven stores around this rank
The five dealerships ranked immediately above, this store, and the five immediately below, nationally and in state.
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Rank window
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What the rating is built on
272 of 1,263 ratings sit at 1-3 stars.
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Full rating math
The complete star histogram behind the public average, star by star.
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Confirmed negative reviews (removal-ready)
Each negative review we retrieved with its date, star rating, text and whether the store ever answered it. This is the actionable subset of the listing's lifetime 1-3 star total, not all of it.
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Negative review inventory
272 lifetime 1-3 star ratings sit on this listing. The unlocked report lists every confirmed negative review we retrieved, with text, dates and owner responses.
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What unhappy customers write about
The complaint mix behind the negative reviews, ranked by how often each pattern shows up.
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Complaint pattern breakdown
Service delays, pricing disputes, communication, finance. Ranked by frequency for this store.
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What the rating does as negatives come off
Move the slider to see the rating this store would carry after a block of negative reviews is removed, worst first.
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Removal simulator
Model the rating and rank this store reaches at every removal block size.
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What has landed recently
More info
When Google coverage is PARTIAL, we can only read the slice of reviews Google exposes. If that slice is the same for both 30 and 365 days, the two counts can read identically.
The overall Google rating, total review count, and national/state rank come from Google's own uncapped totals, so they are not limited by the exposed slice.
Review flow over the last 30, 90 and 365 days, with the count of negatives the store never answered.
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Daily watch
Fresh negative reviews, response gaps and the trailing rating trend.
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